There’s no doubt about it: marketing has gone social. Customers are more apt than ever to start tweeting about their service. So what are you going to do about it?
It’s likely you’ve either thought about or have already set up a Facebook account for your business. However, many business owners fall into the trap of neglecting their social media accounts. These accounts should be treated like another touchpoint for your business, like adding another customer service number that the whole world can see.
Keeping on top of updates like when you’re having a sale and responding to customer comments is essential. Though it may add another hour to your day going through your social media outlets, it will create another layer to your marketing dynamic.
If you haven’t created a Youtube, Twitter, or Facebook account for your business yet, you should probably take a deep breath and think about it. Although it takes a few minutes to set up, you must be willing to commit. A poorly maintained social media outlet is like having an unkempt front entrance.
Lacking in time and resources to commit to a social media campaign is a sure sign you quit while your ahead.
Should you chose to accept this task, you should invest in media monitoring apps. For example, Radian6 is a paid services that gives you reports on your various social media outlets. That way you can track and see what garners attention and what doesn’t.
Social Media is still in it’s infancy. It seems like the Wild West where every business, large and small, are on the frontier.
As always, you can learn more about keeping all your IT needs in check here.