iPads at Work
If you use a tablet at your job, chances are, it’s an iPad. In fact, according to a recent report by Good Technology, the chances are, very, very good. A full 97.3 of tablets activated by enterprise users over the first quarter of 2012 are iPads, up slightly from 94.7 percent the previous quarter. In contrast, a recent analysis of overall tablet sales showed Apple with a somewhat less intimidating 61.4 percent of the market.
Good — which offers IT support to help companies implement “bring your own device” programs—based the report on the use of mobile devices among its customers, which include half of the Fortune 100 and other big players in industries like finance and healthcare. It found that, overall, the number of its customers deploying mobile devices grew 50 percent over the past year, while the number of devices used by the average company more than doubled.
When it comes to smartphones, Apple was still the first choice, though not by quite such an impressive margin. It represented about 73 percent of the smartphone market.
Smartphones remain considerably more popular than tablets, at least for the moment. The iPhone was the single most-activated device overall, with more than half of the market. Android devices—almost entirely smartphones—represented just over 20 percent of the market.
On another note, if you’re using any kind of mobile device at your job, there’s a pretty good chance you work in financial services. That industry accounted for 36.1 percent of mobile device activations over the quarter, followed by business and professional services with 17 percent and healthcare with 7 percent. IPads were disproportionately popular in the Life Sciences industry, which Good said likely reflects use by lab workers and sales staff at pharmaceutical and biotech companies.
While Apple seems to be blowing other companies out of the water in the enterprise space, Good notes that it can’t rest easy. The first Windows 8 tablets debuting later this year, and new Windows phones like the Nokia Lumia just barely out now, are likely to shake up the market considerably.
