Tips for Creating a Social Business

There’s no doubt about it: marketing has gone social.  Customers are more apt than ever to start tweeting about their service.  So what are you going to do about it?


It’s likely you’ve either thought about or have already set up a Facebook account for your business.  However, many business owners fall into the trap of neglecting their social media accounts.  These accounts should be treated like another touchpoint for your business, like adding another customer service number that the whole world can see.

Keeping on top of updates like when you’re having a sale and responding to customer comments is essential.  Though it may add another hour to your day going through your social media outlets, it will create another layer to your marketing dynamic.


If you haven’t created a Youtube, Twitter, or Facebook account for your business yet, you should probably take a deep breath and think about it.  Although it takes a few minutes to set up, you must be willing to commit.  A poorly maintained social media outlet is like having an unkempt front entrance.

Lacking in time and resources to commit to a  social media campaign is a sure sign you quit while your ahead.


Should you chose to accept this task, you should invest in media monitoring apps.  For example, Radian6 is a paid services that gives you reports on your various social media outlets.  That way you can track and see what garners attention and what doesn’t.

Social Media is still in it’s infancy.  It seems like the Wild West where every business, large and small, are on the frontier.

As always, you can count on us in case you need an it services company to cover all your IT needs.

The Generational Job Search Gap: Social Media

A new survey published by Millennial Branding shows interesting treads amongst baby boomers (48-67), Gen X (30-47), and Gen Y (18-29) in their attitudes when using social media in their job hunts. Perhaps the first point to come out when looking through the data is that old generations are using social media the most, mainly Linkedin.

Between Gen X and Gen Y, the main dividing line seems to be what they are looking for in a job.  Gen Y is looking for flexibility in companies, while Gen X wants job security and benefits.  To that end, Gen Y job seekers tend to use Google and Facebook over other generations.  Gen Y also leads the other generations in having personal websites used to garner employer hits.

When the job search fails, 37% of Gen Y and 35% of Gen X are returning to school.  A third plan to start their own businesses if they can’t find a job.

Now that all this data has been compiled, what does it mean to you?  If you are planning on hiring, what you highlight about your business on the web will attract different demographics.  Over 75% of all respondents say they use online job boards.  Also, the majority judge a company by looking at your website.  Keeping it clean and updated front-end will put your best foot forward and attract the best candidates.