Content is important to a website for a couple of reasons. Primarily, it drives traffic to your site by providing content that connects with search algorithms. But it also gives visitors a reason to keep revisiting your site, giving them new information to read, learn from, and comment on.
Creating good content is only half the battle. Posting on a regular basis, despite the other tasks that demand your attention every day, can be a challenge. You shouldn’t feel pressured to blog every day, but consistent blogging is important. When a major product launch or big event is looming, it becomes even more important to post regularly. With some careful planning, you can strategically plan your posts in advance for maximum impact.
Use a Content Calendar
Also known as an editorial calendar, this tool lets you plan your year before it even starts. WordPress’s Editorial Calendar Plugin is a free solution that can help, but you don’t have to use dedicated software. Any 2014 calendar, paper or electronic, will do.
Most blog sites offer the opportunity to schedule posts to deploy on a later date. By using this feature, you can write your content well in advance and set it to publish on your predetermined dates. Be sure to choose a time of day that your readers are likely to be online.
Use Guest Posts
Don’t assume that you have to provide all of the posts. The important thing is to have informative, relevant content on a regular basis. Consider asking for posts from staff members, industry experts, and others who might have something of interest to add. This multi-person view will add versatility to your blog while also having the added benefit of motivating your employees and helping with your networking.
Setting a time and date for each of your planned post is the beginning of a content creation process that will help your blog advance in rankings. If you use a CMS system that multiple people can access, you can set your blog to be updated by multiple team members to help shift some of the workload off of you.