When you first start off you’ll want OS X to be working in favor. Go to the Apple Menu, that’s the symbol in the upper left corner shaped like an apple. Under System Preferences, click on Mail, Contacts & Calendars. From there, you can add various e-mails and social media accounts. Now every time there’s an update your Mac will make a ding and alert you.
That’s freebie. However, more advance social media efforts require either a dedicated social media employee or a few products.
If you want to manage your LinkedIn, Google+, more all at once then HootSuite might be for you. There’s a free version that allows you to do things like auto-publish posts. Basically, the service allows you to interact with all your social media accounts all at once from one screen. Further, if you want to pay $10 a month you can get tracking statistics, learning tools, and vanity URLs just for you.
Should you crave something a little more exclusive to Macs, then you may want to check out Alfred. Alfred is a way to launch apps without lifting your hands from the keyboard. It’s a more comprehensive version of Spotlight. Theme, codify, and exemplify your work flow. Alfred is a tool that lets you hit hard, hit quick, and hit often without spending a lot of time.
Social media in a nut shell is the ability for one person to connect to a lot of people in various spheres. In business it serves a dual purpose of maintaining customers and attracting new ones. The easier it is for you to do that, the quicker you can return to getting down to business.