Confucius once said that the inferior man knows what would sell, while the superior man knows what is right. Any small business owner will tell you that it’s much easier to be the superior man, because it’s hard to pin down how to sell.
What we do know is that technology often goes hand-in-hand with increases in business. From the cash register to shipping tracking codes, technology can lower the barrier for a business transaction to occur.
It’s just common sense that the easier something is, the more likely we are to do it.
So, is launching an app a good idea for your small business? It all comes down to: What do you want? Apps for a small business can be boiled down to three varieties. They either, supply information, increase exposure, or deepen consumer loyalty.
We live in the information age. An app can supply information about your products and services. In planning on making a purchase, knowing is half the battle.
Increasing exposure is similar, but differs in one important way: exposure is just getting eyeballs on your company. It doesn’t have to provide any information. It only needs to grab someone’s attention.
Finally, there are a variety of apps that deepen consumer loyalty. Rewards, promotions, heads up on special offers all fall under the purview of enhancing loyalty. The best of such apps create almost the air of mystic around the perspective customer.
When choosing a pre-made or designing an app for your business be sure to make sure that it favors at least one of these categories.