We’ve covered how to build an auto-responder for your business account. But then the question hit us: where are you get all those e-mails?
1. Writing free e-zine and blog articles
Contrary to popular belief, people are reading more than ever nowadays. Submitting an article to somewhere like Go Articles is a quick way to increase exposure. Keeping up a blog and sending out articles on a regular basis helps a business appear current and stay in shape SEO wise.
2. Using Social Media
It is often said that social media is over-hyped. However, it’s all about how you use it. For example, answering questions on a LinkedIn group can help both break the ice and show how useful you and your product are. Posting questions on forums can also include a link to page to sign up for your e-mail list. People are always more willing to give something if they get something in return including good honest knowledge.
3. Creating Online Webinars
A webinar has a dual purpose. Using tools like LinkedIn and other social media sites, you can get people to sign up and finally put a face to the company. Services like GoToWebinar also allow you to record your session to use for later content. Of course directly interfacing with your customers is always a good thing.
For more information on using technology to your advantage go here.